The Caledonian Braves are thrilled to unveil an innovative new partnership with the globally esteemed Johan Cruyff Institute (JCI).
This groundbreaking collaboration is set to create unparalleled opportunities for club employees and owners, enabling them to engage with JCI’s prestigious educational programs, including discounts and free courses.
Cristina Palés, Marketing Manager at JCI, highlighted the significance of the partnership, stating: “Signing a collaboration agreement with Caledonian Braves FC is a significant step for Johan Cruyff Institute as it allows us to merge our expertise in sports education with a club that embodies innovation and forward-thinking in football.
“We are confident that this partnership will contribute to the growth and development of Caledonian Braves, fostering a culture of continuous improvement and shared success.”
Founded by football legend Johan Cruyff, JCI is renowned for delivering cutting-edge programs tailored to the sports industry. With campuses in Barcelona, Amsterdam, Mexico City, and Lima, the institute is a global leader in sports education.
As part of this partnership, associates of the Braves Membership program will benefit from exclusive educational perks, including a 10% discount on specialised courses and foundational programs, as well as a 20% discount on online and blended Master’s and Postgraduate diplomas.
Additionally, JCI has offered two free programs to our community, MOOC Sports Sponsorship (in collaboration with the Autonomous University of Barcelona) and MOOC The eSport Industry (in collaboration with Mediapro, LVP, UBEATS).
Adding further value, JCI has generously extended a 50% scholarship for women owners pursuing Master’s or Postgraduate diplomas.
For more details on the comprehensive academic offerings at JCI, visit the full program overview.
Chris Ewing, Founder of Caledonian Braves, expressed his excitement: “We are excited to further develop our collaboration with the Cruyff Institute. This partnership will create invaluable learning opportunities for our ownership community, empowering them to gain new skills that can be directly applied to the running of the club.”
BECAUSE TOGETHER, WE GOT POWER